Author | Rivkin, Steve, 1947- |
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Title | Ideawise : how to transform your ideas into tomorrow's innovations / Steve Rivkin and Fraser Seitel |
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Imprint |
New York : Wiley, c2002 |
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Descript |
vii, 231 p |
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CONTENT
But, I'm not creative -- Don't buy the idea industry's blather -- Seek and ye shall find -- Thomas Edison was right -- What could you substitute -- What clould you combine -- What could you magnify or minimize -- What else could it be -- What could you eliminate -- What could you reverse -- What could you bring back -- Generate first, judge later -- One final word: cojones
SUBJECT
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New products -- Marketing
LOCATION | CALL# | STATUS |
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Communication Arts Library | 658.575 R625I 2002 |
CHECK SHELVES
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Sasin Library | 658.575 R625I 2002 |
CHECK SHELVES
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