Ideawise : how to transform your ideas into tomorrow's innovations / Steve Rivkin and Fraser Seitel

Author	Rivkin, Steve, 1947-
Title	Ideawise : how to transform your ideas into tomorrow's innovations / Steve Rivkin and Fraser Seitel
Imprint	New York : Wiley, c2002
Descript	vii, 231 p

CONTENT

But, I'm not creative -- Don't buy the idea industry's blather -- Seek and ye shall find -- Thomas Edison was right -- What could you substitute -- What clould you combine -- What could you magnify or minimize -- What else could it be -- What could you eliminate -- What could you reverse -- What could you bring back -- Generate first, judge later -- One final word: cojones

New products -- Marketing

LOCATION	CALL#	STATUS
Communication Arts Library	658.575 R625I 2002	CHECK SHELVES
Sasin Library	658.575 R625I 2002	CHECK SHELVES

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