Annual Member
| Author | Bergeron, Bryan |
|---|---|
| Title | Essentials of CRM : a guide to customer relationship management / Bryan Bergeron |
| Imprint | New York : Wiley, c2002 |
| Descript | xiii, 220 p |
The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.812 B496E 2002 | CHECK SHELVES |
| Chula Business School Library | 658.812 B496E 2002 | CHECK SHELVES |
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