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AuthorBergeron, Bryan
TitleEssentials of CRM : a guide to customer relationship management / Bryan Bergeron
Imprint New York : Wiley, c2002
Descript xiii, 220 p


The customer -- The corporation -- Technology -- eCRM -- Evaluating solutions -- Economics of CRM

Customer relations -- Management

Sasin Library658.812 B496E 2002CHECK SHELVES
Chula Business School Library658.812 B496E 2002CHECK SHELVES

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