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TitlePublic relations as relationship management : a relational approach to the study and practice of public relations / edited by John A. Ledingham and Stephen D. Bruning
Imprint Mahwah, New Jersey : Lawrence Erlbaum Associates, 2000
Edition 1st ed
Descript xvii, 255 p.; 24 cm


Background and current trends in the study of relationship management -- The state of organization-public relationship research: Concept and theory of organization-public relationships -- From organizational effectiveness to relationships, public relations strategies, and relationship outcomes -- A longitudinal study of organization - public relationship dimensions -- Applications of the relational perspective: Crisis management: advantages of a relational perspective -- Issues management: a relational approach -- Relationship management: a new professional model -- Building employee and community relationships through volunteerism: a case study -- Public relations: toward a global professionalism -- Organization and key public relationships -- Implications of the relational perspective: An interpersonal primer with implications for public relations -- From personal influence to interpersonal influence: a model for relationship management -- Relationship and the evolution of network news

Public Relations -- Management Communication in Organizations Corporations -- Public Relations

Communication Arts Library659.2 Pl976 2000CHECK SHELVES

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