Background and current trends in the study of relationship management -- The state of organization-public relationship research: Concept and theory of organization-public relationships -- From organizational effectiveness to relationships, public relations strategies, and relationship outcomes -- A longitudinal study of organization - public relationship dimensions -- Applications of the relational perspective: Crisis management: advantages of a relational perspective -- Issues management: a relational approach -- Relationship management: a new professional model -- Building employee and community relationships through volunteerism: a case study -- Public relations: toward a global professionalism -- Organization and key public relationships -- Implications of the relational perspective: An interpersonal primer with implications for public relations -- From personal influence to interpersonal influence: a model for relationship management -- Relationship and the evolution of network news

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