Author | Bruce, Margaret |
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Title | Design in business : strategic innovation through design / Margaret Bruce and John Bessant |
Imprint | Harlow, England : Financial Times/Prentice Hall, c2002 |
Descript | xxii, 287 p |
Section 1: Design definitions and management processes -- Why design? -- What is design? -- Managing design as a process -- Section 2: Integrated design management -- Strategy and design -- Marketing and design -- Managing design: an operations management perspective -- An organisational perspective -- Finance and design -- Design and the law -- Section 3: Improving the design process -- Performance measurement and benchmarking -- Design tools -- Section 4: Designs on the future -- Creating design futures
LOCATION | CALL# | STATUS |
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Sasin Library | 658.4012 B887D 2002 | CHECK SHELVES |
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