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AuthorBruce, Margaret
TitleDesign in business : strategic innovation through design / Margaret Bruce and John Bessant
Imprint Harlow, England : Financial Times/Prentice Hall, c2002
Descript xxii, 287 p

CONTENT

Section 1: Design definitions and management processes -- Why design? -- What is design? -- Managing design as a process -- Section 2: Integrated design management -- Strategy and design -- Marketing and design -- Managing design: an operations management perspective -- An organisational perspective -- Finance and design -- Design and the law -- Section 3: Improving the design process -- Performance measurement and benchmarking -- Design tools -- Section 4: Designs on the future -- Creating design futures


Business planning Success in business Corporate profits Competition

LOCATIONCALL#STATUS
Sasin Library658.4012 B887D 2002CHECK SHELVES

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