Design in business : strategic innovation through design / Margaret Bruce and John Bessant
Imprint
Harlow, England : Financial Times/Prentice Hall, c2002
Descript
xxii, 287 p
CONTENT
Section 1: Design definitions and management processes -- Why design? -- What is design? -- Managing design as a process -- Section 2: Integrated design management -- Strategy and design -- Marketing and design -- Managing design: an operations management perspective -- An organisational perspective -- Finance and design -- Design and the law -- Section 3: Improving the design process -- Performance measurement and benchmarking -- Design tools -- Section 4: Designs on the future -- Creating design futures