What managers need to know about cutting costs and improving profits -- Improving profits: better ways than layoffs -- The profit building process -- Choosing and managing the profit building team -- Preparing your team and the organization -- Generating creative solutions by asking all the questions -- Taking action and documenting results -- Reviewing progress and following-up -- Fifty action steps for immediate profit improvement -- Sixty further steps to cut costs in all areas of your business -- How and where to get started

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