Annual Member
| Author | Ettenberg, Elliott |
|---|---|
| Title | The next economy : will you know where your customers are? / Elliott Ettenberg |
| Imprint | New York : McGraw-Hill, c2002 |
| Descript | xv, 220 p |
Part 1: The next economy -- From old economy to new economy to next economy -- marketing impotence -- The rise of customer power -- The failure of the four P's -- The birth of the next economy -- Part 2: Where your customers will be -- Want segmentation -- Quintile marketing -- The four R's -- Tools, techniques, and structures for comarketing -- The advent of concierge marketing -- Your company in the next economy
