Author | Ettenberg, Elliott |
---|---|
Title | The next economy : will you know where your customers are? / Elliott Ettenberg |
Imprint | New York : McGraw-Hill, c2002 |
Descript | xv, 220 p |
Part 1: The next economy -- From old economy to new economy to next economy -- marketing impotence -- The rise of customer power -- The failure of the four P's -- The birth of the next economy -- Part 2: Where your customers will be -- Want segmentation -- Quintile marketing -- The four R's -- Tools, techniques, and structures for comarketing -- The advent of concierge marketing -- Your company in the next economy
LOCATION | CALL# | STATUS |
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Sasin Library | 658.8 E85N 2002 | CHECK SHELVES |
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