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AuthorEttenberg, Elliott
TitleThe next economy : will you know where your customers are? / Elliott Ettenberg
Imprint New York : McGraw-Hill, c2002
Descript xv, 220 p

CONTENT

Part 1: The next economy -- From old economy to new economy to next economy -- marketing impotence -- The rise of customer power -- The failure of the four P's -- The birth of the next economy -- Part 2: Where your customers will be -- Want segmentation -- Quintile marketing -- The four R's -- Tools, techniques, and structures for comarketing -- The advent of concierge marketing -- Your company in the next economy


Marketing Consumer behavior

LOCATIONCALL#STATUS
Sasin Library658.8 E85N 2002CHECK SHELVES

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