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AuthorWilson, Ralph F
TitlePlanning your Internet marketing strategy : a doctor ebiz guide / Ralph F. Wilson
Imprint New York : Wiley, c2002
Descript xvi, 256 p

CONTENT

Part 1: Strategy planning -- Comprehending the opportunities for doing business on the Web -- Making your Web site purposes crystal clear -- Devising an adequate revenue plan -- Defining a unique e-business niche -- Assessing your core competencies -- Developing a unique sales proposition (USP) -- Setting goals for your e-business -- Part 2: Situation analysis -- Performing a SWOT analysis -- Conducting an industry analysis -- Analyzing the competition -- Understanding your customers -- Part 3: Market and product focus -- Segmenting your Internet market -- Differentiating your company's products -- Naming your online business -- Building trust in an unknown Web business -- Positioning your company in the consumer's mind -- Part 4: The 4 Ps of marketing -- P1 - product strategy -- P2-Place (Distribution) -- P3-Promotion -- P4-Price: pricing strategy -- Budgeting for lementing your Internet marketing plan -- Part 5: Putting it all together -- Writing your Internet marketing plan -- The Internet marketing checklist: 27 ways to promote your Web site


Internet marketing -- Planning Electronic commerce -- Planning Strategic planning

LOCATIONCALL#STATUS
Sasin Library658.84 W752P 2002CHECK SHELVES

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