Web site design is communication design / Thea M. van der Geest
Imprint
Amsterdam : John Benjamins, 2001
Descript
vii, 165 p. : ill. ; 24 cm
CONTENT
Distributing a large amount of information -- Updating information that changes rapidly -- Reducing costs and effort -- improving customer relations -- Defining goals and target groups -- Content and information architecture -- Producing written content -- Producing graphics and sound -- Goals and topics of evaluation -- Server log data -- Online survey and questionnaires -- Analysis of sales and after sales data -- Evaluation in design and redesign