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AuthorGeest, Thea van der
TitleWeb site design is communication design / Thea M. van der Geest
Imprint Amsterdam : John Benjamins, 2001
Descript vii, 165 p. : ill. ; 24 cm


Distributing a large amount of information -- Updating information that changes rapidly -- Reducing costs and effort -- improving customer relations -- Defining goals and target groups -- Content and information architecture -- Producing written content -- Producing graphics and sound -- Goals and topics of evaluation -- Server log data -- Online survey and questionnaires -- Analysis of sales and after sales data -- Evaluation in design and redesign

Web site -- Design Business communication

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