อิทธิพลของวัฒนธรรมตะวันตกต่อพฤติกรรมบริโภคของเยาวชนไทยผ่านสื่อภาษาอังกฤษ / ฐนัส มานุวงศ์ = The influence of western culture on consumption behavior of Thai adolescents through the English language media / Tanat manuwong
The objectives of this research were, to study behavior of Thai adolescents to favor consumption through English media with the influence of western culture in Bangkok metropolis, behavior of Thai adolescents with different background to favor consumption through English media, and, the influence of western culture on consumption behavior of Thai adolescents through English media. The collection of data for this study was done by distributing the questionnaires to selected samples of 554 Thai adolescents in Bangkok. In analysis of data, statistical methods namely percentage, chi-square, Gamma, Pearson's correlation were used, and in-depth interviewed with 10 samples. The hypotheses for this research were as follows: 1. Thai adolescents' user of English media interact with the influence of western culture. 2. Thai adolescents' rate of skill for understanding English interact with the influence of western culture. The finding of this research were in accordance with both hypotheses.
