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AuthorKotler, Philip
TitleMarketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
Imprint Boston, Mass. : Harvard Business School Press, c2002
Descript xii, 193 p. ; 24 cm

CONTENT

Part one: Reshaping marketing for the digital economy: Positioning marketing as the driver in the digital economy ; Formulating a market renewal strategy -- Part two: Creating competitive platforms: Identifying market opportunities ; Designing winning market offerings ; Designing the business architecture ; Building the business infrastructure and capabilities ; Designing the marketing activities ; Designing the operational systems ; Achieving profits and growth through market renewal


Marketing Telemarketing Marketing -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.8 K87Mm 2002CHECK SHELVES
Chula Business School Library658.8 K87Mm 2002CHECK SHELVES
Sasin Library658.8 K87M 2002CHECK SHELVES
Sasin Library658.8 K87M 2002CHECK SHELVES
Central Library (4th Floor)658.8 K87MoCHECK SHELVES
Communication Arts Library658.8 Kk87M 2002CHECK SHELVES

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