Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee

Author	Kotler, Philip
Title	Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee
Imprint	Boston, Mass. : Harvard Business School Press, c2002
Descript	xii, 193 p. ; 24 cm

CONTENT

Part one: Reshaping marketing for the digital economy: Positioning marketing as the driver in the digital economy ; Formulating a market renewal strategy -- Part two: Creating competitive platforms: Identifying market opportunities ; Designing winning market offerings ; Designing the business architecture ; Building the business infrastructure and capabilities ; Designing the marketing activities ; Designing the operational systems ; Achieving profits and growth through market renewal

Marketing Telemarketing Marketing -- Management

LOCATION	CALL#	STATUS
Chula Business School Library	658.8 K87Mm 2002	CHECK SHELVES
Chula Business School Library	658.8 K87Mm 2002	CHECK SHELVES
Sasin Library	658.8 K87M 2002	CHECK SHELVES
Sasin Library	658.8 K87M 2002	CHECK SHELVES
Central Library (4th Floor)	658.8 K87Mo	CHECK SHELVES
Communication Arts Library	658.8 Kk87M 2002	CHECK SHELVES

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