Author | Kotler, Philip |
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Title | Marketing moves : a new approach to profits, growth, and renewal / Philip Kotler, Dipak C. Jain, Suvit Maesincee |
Imprint | Boston, Mass. : Harvard Business School Press, c2002 |
Descript | xii, 193 p. ; 24 cm |
Part one: Reshaping marketing for the digital economy: Positioning marketing as the driver in the digital economy ; Formulating a market renewal strategy -- Part two: Creating competitive platforms: Identifying market opportunities ; Designing winning market offerings ; Designing the business architecture ; Building the business infrastructure and capabilities ; Designing the marketing activities ; Designing the operational systems ; Achieving profits and growth through market renewal
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.8 K87Mm 2002 | CHECK SHELVES |
Chula Business School Library | 658.8 K87Mm 2002 | CHECK SHELVES |
Sasin Library | 658.8 K87M 2002 | CHECK SHELVES |
Sasin Library | 658.8 K87M 2002 | CHECK SHELVES |
Central Library (4th Floor) | 658.8 K87Mo | CHECK SHELVES |
Communication Arts Library | 658.8 Kk87M 2002 | CHECK SHELVES |
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