Managerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris
Imprint
Ohio : South-Western, 2002
Edition
9th. ed
Descript
xviii, 775 p ; 26 cm
CONTENT
Introduction -- Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting Deman analysis -- Estimation of demand -- Business and economic forecasting -- Exchange rates and international trade: managing exports -- Production and cost -- Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics -- Prices, output, and strategy: pure and monopolistic competition -- Competitive markets undet asymmetric information -- Price and output determination: monopoly and domination: Monopoly and dominant firms -- Price and output determination: oligopoly -- Game-Theoretic rivalry: best-practice tactics -- Long-term investment decisions and risk management -- Long-term investment analysis