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AuthorMcGuigan, James R.
TitleManagerial economics : applications, strategy, and tactics / James R. McGuigan, R. Charles Moyer and Frederick H. deB. Harris
Imprint Ohio : South-Western, 2002
Edition 9th. ed
Descript xviii, 775 p ; 26 cm


Introduction -- Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting Deman analysis -- Estimation of demand -- Business and economic forecasting -- Exchange rates and international trade: managing exports -- Production and cost -- Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics -- Prices, output, and strategy: pure and monopolistic competition -- Competitive markets undet asymmetric information -- Price and output determination: monopoly and domination: Monopoly and dominant firms -- Price and output determination: oligopoly -- Game-Theoretic rivalry: best-practice tactics -- Long-term investment decisions and risk management -- Long-term investment analysis

Managerial economics Managerial economics -- Problems exercises etc.

Economics LibraryHD30.22 M32 2002CHECK SHELVES
Chula Business School Library338.5024 M478M 2002CHECK SHELVES
Economics LibraryHD30.22 M32 2002CHECK SHELVES

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