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AuthorPercy, Larry
TitleStrategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott
Imprint New York : Oxford University Press, c2001
Descript xxi, 288 p

CONTENT

Overview of advertising and promotion -- Planning considerations -- Laying the foundation -- Making it work


Communication in marketing

LOCATIONCALL#STATUS
Chula Business School Library658.802 P898Sa 2001CHECK SHELVES
Fine & Applied Arts LibraryHF5438.5 P898S 2001CHECK SHELVES

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