Annual Member
| Author | Percy, Larry |
|---|---|
| Title | Strategic advertising management / Larry Percy, John R. Rossiter, Richard Elliott |
| Imprint | New York : Oxford University Press, c2001 |
| Descript | xxi, 288 p |
Overview of advertising and promotion -- Planning considerations -- Laying the foundation -- Making it work
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.802 P898Sa 2001 | CHECK SHELVES |
| Fine & Applied Arts Library | HF5438.5 P898S 2001 | CHECK SHELVES |
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