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AuthorBlackwell, Roger D
TitleConsumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel
Imprint Fort Worth : Harcourt College, 2001
Edition 9th ed
Descript xx, 570 p. : ill. ; 29 cm


Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects business strategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search, and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact ; Shaping consumers' opinions ; Helping consumers to remember

Consumer behavior Maketing research

Central Library (4th Floor)658.8342 E57C 2001CHECK SHELVES
Chula Business School Library658.8342 E57C 2001CHECK SHELVES
Chula Business School Library658.8342 E57C 2001DUE 25-05-21
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