Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects business strategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search, and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact ; Shaping consumers' opinions ; Helping consumers to remember

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