Author | Blackwell, Roger D |
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Title | Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel |
Imprint | Fort Worth : Harcourt College, 2001 |
Edition | 9th ed |
Descript | xx, 570 p. : ill. ; 29 cm |
Introduction to consumer behavior: Consumer behavior and consumer research ; How consumer analysis affects business strategy -- Consumer decision making: Consumer decision process ; Pre-purchase processes: need recognition, search, and evaluation ; Purchase ; Post-purchase processes: consumption and evaluation -- Individual determinants of consumer bahavior: Demographics, psychographics, and personality ; Consumer motivation ; Consumer knowledge ; Consumer intentions, attitudes, beliefs, and feelings -- Environmental influences on consumer behavior: Culture, ethnicity, and social class ; Family and household influence -- Influencing consumer behavior: Making contact ; Shaping consumers' opinions ; Helping consumers to remember
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.8342 E57C 2001 | CHECK SHELVES |
Chula Business School Library | 658.8342 E57C 2001 | CHECK SHELVES |
Chula Business School Library | 658.8342 E57C 2001 | DUE 25-05-21 |
Central Library @ Chamchuri 10 | HF5415.32 B53 2001 | CHECK SHELVES |
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