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AuthorWest, Christopher, 1940-
TitleCompetitive intelligence / Chris West
Imprint Houndmills : PALGRAE, c2001
Descript xv, 236 p. ; 24 cm

CONTENT

Competition -- Intelligence -- The Development of competitive intelligence -- Framework for competitive analysis -- Overview of the sources of intelligence -- Secondary sources of intelligence -- Intelligence on the Internet -- Primary intelligence collection techniques -- Market research as a source of competitive intelligence -- Analysis - filling the gaps and stretching the data -- Verifying intelligence -- Competitive intelligence resources -- The intelligence briefing -- Controlling the intelligence collection process -- Legal factors and ethical guidelines -- Processing and distributing intelligence -- Measuring the effectiveness of competitive intelligence -- Counter-intelligence -- Deception and misinformation


Business intelligence Strategic planning Competition

LOCATIONCALL#STATUS
Chula Business School Library658.47 W516C 2001CHECK SHELVES
Central Library (4th Floor)658.47 W516CCHECK SHELVES

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