Abstract: This report examines the major issues that will affect tourism as a result of the development of electronic commerce. Tourism is an information-intensive industry in which electronic commerce is already playing a significant role. Further, tourism is a sector in which a significant number of developing countries enjoy a competitive advantage. The change that the tourism industry is experiencing presents an opportunity for developing countries to improve their relative position in the international market if they embrace the business model and technology of e-commerce. Many players in the tourism market are reinventing themselves today as "infomediaries" In order to succeed they must establish themselves as a credible brand with positive consumer recognition. A developing country tourism producer may find it advantageous to establish and broaden its online offer by including booking for other local producers in an effort to offer consumers a comprehensive tourist product. Both private and public sector "destination marketing organizations" (DMOs) in developing countries should adopt a "total internet strategy" and by example and assistance should encourage all domestic industry players to do the same
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International Institute for Trade and Developement : UNCTAD Collection
