Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorBreakenridge, Deirdre
TitleCyberbranding : brand building in the digital economy / Deirdre Breakenridge
Imprint Upper Saddle River, N.J. : Financial Times/Prentice Hall, c2001
Descript xiv, 352 p

CONTENT

Part 1: What the marketer needs to know -- The power of branding -- Making the transition to the Internet -- The impact of the Internet on the brand -- The emergence of the Cyberbrand -- Using technology properly to cyberbrand -- Web site design to enhance the cyberbrand -- Part 2: Impacting audiences with the cybervision -- Start with the organization and the cyberbrand vision -- Empowered online audiences -- Cyberstrategies to optimize audience response -- Persuasion in cyberspace -- Part 3: Market research for effective cyberbranding -- Traditional research aids in cyberspace -- Online research - leave it up to the technology experts -- The system of web tracking analysis -- Ethics on the Internet -- Part 4: Cybermarketing to enhance the brand -- Changing market landscapes -- Banner ad sustenance in cyberspace -- Afiliate marketing for the future -- Driving traffic on the cyberhighway -- Part 5: Cyber public relations - the credible online endorsement -- Public relations - is there room for tradition in cyberspace? -- PR cybertools for cyberspeed -- Relationship - building tactics with the media -- Best PR practices -- Cyberbranding - beyond trial and tribulation


Brand choice Electronic commerce

LOCATIONCALL#STATUS
Sasin Library658.827 B828C 2001CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram