Marketing Dynamics -- European Marketing Environment -- Consumer Behaviour -- Organisational Buying Behaviour -- Segmenting Markets -- Marketing Information and Research -- Anatomy of a Product -- Product Management -- New Product Development -- Price -- Pricing Strategies -- Marketing Channels -- Retailers and Wholesalers -- Communication and the Promotional Mix -- Advertising -- Sales Promotion -- Personal Selling and Sales Management -- Direct and Internet Marketing -- Public Relations, Sponsorship and Exhibitions -- Strategic Marketing -- Marketing Planning, Management and Control -- Services and Non-profit Marketing -- International Marketing

1. Marketing -- Case studies