Events management / G.A.J. Bowdin ... [et al.]

Title	Events management / G.A.J. Bowdin ... [et al.]
Imprint	Oxford : Butterworth-Heinemann, 2001
Descript	xvii, 321 p. : ill. ; 25 cm

CONTENT

Conceptualizing the event -- Planning function -- Leadership and human resources -- Marketing of events -- Sponsorship of events -- Control and budgeting -- Legal and risk management -- Logistics -- Staging events -- Evaluation and reporting

SUBJECT

Special events -- Great Britain -- Management
Special events -- Great Britain -- Planning

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