Annual Member
| Author | Chaffey, Dave |
|---|---|
| Title | E-business and e-commerce management : strategy implementation and practice / Dave Chaffey |
| Imprint | Harlow, England : financial time/Prentice-Hall, c2002 |
| Descript | xxi, 547 p. : ill |
E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenace
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.05 C433E 2002 | CHECK SHELVES |
| Economics Library | HF5548.32 C42 2002 | CHECK SHELVES |
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