E-business and e-commerce management : strategy implementation and practice / Dave Chaffey

Author	Chaffey, Dave
Title	E-business and e-commerce management : strategy implementation and practice / Dave Chaffey
Imprint	Harlow, England : financial time/Prentice-Hall, c2002
Descript	xxi, 547 p. : ill

CONTENT

E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenace

Business enterprises -- Computer networks Electronic commerce

LOCATION	CALL#	STATUS
Chula Business School Library	658.05 C433E 2002	CHECK SHELVES
Economics Library	HF5548.32 C42 2002	CHECK SHELVES

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