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AuthorChaffey, Dave
TitleE-business and e-commerce management : strategy implementation and practice / Dave Chaffey
Imprint Harlow, England : financial time/Prentice-Hall, c2002
Descript xxi, 547 p. : ill

CONTENT

E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenace


Business enterprises -- Computer networks Electronic commerce

LOCATIONCALL#STATUS
Chula Business School Library658.05 C433E 2002CHECK SHELVES
Economics LibraryHF5548.32 C42 2002CHECK SHELVES

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