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AuthorSaunders, Rebecca
TitleBusiness the Amazon.com way : secrets of the world's most astonishing Web business / Rebecca Saunders
Imprint Oxford : Capstone, 2001
Edition new ed
Descript vii, 223 p. ; 22 cm

CONTENT

Live and breathe E-Commerce -- Hire and keep employees happy -- Focus -- Brand the site -- Get and keep customers by offering great value -- Develop unbeatable logistics -- Stay lean -- Practice technoleverage -- Innovation and enlightened adaptation -- Grow with the best -- Where do we go from here?


Amazon.com -- History Success in business Web sites -- History Electronic commerce -- History

LOCATIONCALL#STATUS
Chula Business School Library338.76 S257B 2001CHECK SHELVES
Central Library (4th Floor)658.054678 S257BCHECK SHELVES

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