Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon

Author	Capon, Noel
Title	Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon
Imprint	New York : Free Press, c2001
Descript	xiv, 462 p. : ill. ; 25 cm

CONTENT

Introduction -- Strategy, organization, and human resources for key account management -- Systems and processes -- Critical issues for key account management

Marketing -- Key accounts

LOCATION	CALL#	STATUS
Chula Business School Library	658.81 C246K 2001	CHECK SHELVES

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