Author | Capon, Noel |
---|
Title | Key account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon |
---|
Imprint |
New York : Free Press, c2001 |
---|
Descript |
xiv, 462 p. : ill. ; 25 cm |
---|
|
CONTENT
Introduction -- Strategy, organization, and human resources for key account management -- Systems and processes -- Critical issues for key account management
SUBJECT
-
Marketing -- Key accounts
LOCATION | CALL# | STATUS |
---|
Chula Business School Library | 658.81 C246K 2001 |
CHECK SHELVES
|