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AuthorCapon, Noel
TitleKey account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon
Imprint New York : Free Press, c2001
Descript xiv, 462 p. : ill. ; 25 cm


Introduction -- Strategy, organization, and human resources for key account management -- Systems and processes -- Critical issues for key account management

Marketing -- Key accounts

Chula Business School Library658.81 C246K 2001CHECK SHELVES

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