AuthorCapon, Noel
TitleKey account management and planning : the comprehensive handbook for managing your company's most important strategic asset / Noel Capon
Imprint New York : Free Press, c2001
Descript xiv, 462 p. : ill. ; 25 cm

CONTENT

Introduction -- Strategy, organization, and human resources for key account management -- Systems and processes -- Critical issues for key account management


SUBJECT

  1. Marketing -- Key accounts

LOCATIONCALL#STATUS
Chula Business School Library658.81 C246K 2001 CHECK SHELVES