Introduction: The field of Asian media productions / Brian Moeran -- Global cultural politics and Asian civilizations / James Lull -- Becoming 'culturally proximate' : the a/scent of Japanese idol dramas in Taiwan / Koichi Iwabuchi -- Cultural regulation and advertising in ASEAN: an analysis of Singapore and Vietnam / Katherine T. Frith -- Between markets and mandarins: journalists and the rhetorics of transition in southern China / Kevin Latham -- Turning seeing into believing: producing credibility in the television news coverage of the Kobe earthquake / Liz MacLachlan -- Dateline Tokyo: telling the world about Japan / Ulf Hannerz -- Creating advertising in Japan: a sketch in search of a principle / John L. McCreery -- Citizens have sex, consumers make love: marketing KamaSutra condoms in Bombay / William Mazzarella -- Drunk on the screen: Balinese conversations about television and advertising / Mark Hobart -- So close and yet so far: humanizing celebrity in Japanese music variety shows, 1960s-1990s / Carolyn S. Stevens and Shuhei Hosokawa -- Yoshimoto Kogyo and manzai in Japan's media culture: promoting the intersection of production and consumption / Joel F. Stocker -- Promoting culture: the work of a Japanese advertising agency / Brian Moeran

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