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TitleElectronic commerce 2002 : a managerial perspective / Efraim Turban ... [et al.]
Imprint Upper Saddle River, N.J. : Prentice Hall, c2002
Descript xli, 914 p

CONTENT

Part 1: A real revolution -- Overview of electronic commerce -- The digital economy -- Part 2: B2C EC-Internet marketing -- Retailing in electronic commerce (e-tailing) -- Internet consumers, e-service, and market research -- Advertisement in E-commerce -- Part 3: B2B EC Internet marketing -- Company-centric B2B -- E-Marketplaces and B2B -- B2B support services -- Part 4: Other EC models and applications -- Dynamic pricing: auctions and more -- Service industries, online publishing, and knowledge dissemination -- Intrabusiness, e-government, and more -- Part 5: Building EC systems -- Building e-commerce applications and infrastructure -- E-commerce security -- Electronic payment systems -- Order fulfillment, logistics, and supply chain management -- Part 6: Implementing EC -- EC strategy and implementation -- The regulatory environment of electronic commerce -- E-communities, global, and other issues in EC -- M-commerce


Electronic commerce Electronic commerce -- Management Information technology -- Management Business enterprises -- Computer networks

LOCATIONCALL#STATUS
Sasin Library658.84 E38 2002CHECK SHELVES

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