Two-way symmetrical public relations: past, present, and future -- Public relations and community -- Interpersonal communication and public relations -- Mystery of public relations: unraveling its past, unmasking its future -- Extending strategic planning to communication tactics -- Public relations law -- Media effects research for public relations practitioners -- Public relations and conflict resolution -- Public relations and the ecology of organizational change -- Case studies and their use in public relations -- Public relations and social responsibility --Ethics in public relations: theory and practice -- Best practices in the public relations agency business -- Strategic media planning: toward an integrated public relations media model -- Crisis communication -- Cyberspin: the use of new technologies in public relations -- International public relations: opportunities and challenges for the 21st century

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