การรับรู้ด้านสุนทรียภาพเมือง : กรณีศึกษาพื้นที่เมืองเก่าเชียงใหม่ / วิยดา ทรงกิตติภักดี = Perceptions on urban aesthetics : a case study of Chiang Mai old town / Wiyada Songkittipakdee
To study the perception of local people and tourists on urban aesthetics in Chiang Mai old town in order to propose guidelines for solving aesthetical problems in the study area. The aesthetics are classified into three categories: sensory aesthetics, formal aesthetics, and symbolic aesthetics the methodology used to measure the perception on the first two categories is Semantic Differential Technique. Local people and tourists are asked to select the wordsfrom the lists that best describe their feeling about the sample areas. The perception on the third category is measured by asking local people and tourists to identify landmarks, beautiful sites, ugly sites, beautiful building, and ugly buildings in the study area. The study reveals that local people and tourists perceive urban aesthetics differently, especially on sensory and formal ones. This is dued largely to the difference in familiarity to the area. As a result, Tourists perception is more positive than that of local people. Sex, age, educational background, occupation, and income also aesthetical perception. It is also found that historic sites and green areas are identified as aesthetical places. They include: Wat Phra Singha, Tha Phae Gate, Nhong Buak Had Park, the city wall and the moat etc. Dirty sites, groups of strange modern buildings, building with in appropriate activities, and the areas with many signs and billboards are identified as problematic areas. The author propose two types of measures to solve aesthetical problems in Chiangmai old town. The urgently measures include cleaning messy areas and growing new trees. The long term measures include: (i) land use and open space controls; (ii) streetscape control and development focusing on street furniture, power lines, signs and billboards, trees, set back and building controls; and (iii) transportation management focusing on pedestrian and vehicle circulations.
