Annual Member
| Title | Internet marketing : building advantage in the networked economy / Mohammed Rafi...[et al.] |
|---|---|
| Imprint | Boston : McGraw-Hill/Irwin, c2002 |
| Descript | xli, 726 p+ 1 computer optical laser disc (3/4 in.) |
Part 1: Corporate and business-unit strategy -- Part 2: Framing the market oppotunity -- Part 3: Marketing strategy -- Part 4: The design of the customer experience -- Part 5: The design of the marketing program -- Part 6: Building the customer interface -- Part 7: Evaluating the marketing program
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.84 I61 2002 | CHECK SHELVES |
| Chula Business School Library : Audio-Visual Collection | 658.84 I61 2002 | LIB USE ONLY |
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