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TitleInternet marketing : building advantage in the networked economy / Mohammed Rafi...[et al.]
Imprint Boston : McGraw-Hill/Irwin, c2002
Descript xli, 726 p+ 1 computer optical laser disc (3/4 in.)

CONTENT

Part 1: Corporate and business-unit strategy -- Part 2: Framing the market oppotunity -- Part 3: Marketing strategy -- Part 4: The design of the customer experience -- Part 5: The design of the marketing program -- Part 6: Building the customer interface -- Part 7: Evaluating the marketing program


Internet marketing

LOCATIONCALL#STATUS
Chula Business School Library658.84 I61 2002CHECK SHELVES
Chula Business School Library : Audio-Visual Collection658.84 I61 2002LIB USE ONLY

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