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AuthorWebb, John R
TitleUnderstanding and designing market research / John R. Webb
Imprint London : Thomson Learning, c2002
Edition 2nd ed
Descript xiii, 235 p. ; 25 cm


Research for Marketing -- Process of Research -- Secondary Data-Uses and Limitations -- Process of Sampling -- Survey and Panel/Syndicated Research -- Questionnaire Design -- Qualitative Research -- Measurement and Scales -- Attitudes and Measurement -- Experimentation -- Writing and Reading Research Reports -- Commissioning Marketing Research -- International Marketing Research

Marketing research

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