Author | Webb, John R |
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Title | Understanding and designing market research / John R. Webb |
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Imprint |
London : Thomson Learning, c2002 |
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Edition |
2nd ed |
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Descript |
xiii, 235 p. ; 25 cm |
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CONTENT
Research for Marketing -- Process of Research -- Secondary Data-Uses and Limitations -- Process of Sampling -- Survey and Panel/Syndicated Research -- Questionnaire Design -- Qualitative Research -- Measurement and Scales -- Attitudes and Measurement -- Experimentation -- Writing and Reading Research Reports -- Commissioning Marketing Research -- International Marketing Research
SUBJECT
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Marketing research
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.83 W366U |
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Chula Business School Library | 658.83 W366U 2002 |
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