| Author | Webb, John R |
|---|---|
| Title | Understanding and designing market research / John R. Webb |
| Imprint | London : Thomson Learning, c2002 |
| Edition | 2nd ed |
| Descript | xiii, 235 p. ; 25 cm |
Research for Marketing -- Process of Research -- Secondary Data-Uses and Limitations -- Process of Sampling -- Survey and Panel/Syndicated Research -- Questionnaire Design -- Qualitative Research -- Measurement and Scales -- Attitudes and Measurement -- Experimentation -- Writing and Reading Research Reports -- Commissioning Marketing Research -- International Marketing Research
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.83 W366U | CHECK SHELVES |
| Chula Business School Library | 658.83 W366U 2002 | CHECK SHELVES |
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