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AuthorSimon, Alan R
TitleData warehousing and business intelligence for e-Commerce / Alan R. Simon & Steven L. Shaffer
Imprint San Francisco : Morgan Kaufmann, c2001
Descript xxi, 287 p

CONTENT

Part 1: Foundations: concepts and business models -- Background, terminology, opportunity, and challenges -- Business-to-consumer data warehousing -- Data warehousing for consumer-to-consumer and consumer-to-business models -- Business-to-business data warehousing -- e-Government and data warehousing -- Business-to-employee models and data warehousing -- Part 2: Building blocks, challenges, and solutions -- Core technologies and building blocks -- Products for e-Commerce intelligence -- Data quality and integrity issues -- Information privacy and systems security issues for e-Commerce environments -- Solutions architecture case study


Electronic commerce Business intelligence Data warehousing Industrial marketing

LOCATIONCALL#STATUS
Sasin Library658.84 S594D 2001CHECK SHELVES

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