Data warehousing and business intelligence for e-Commerce / Alan R. Simon & Steven L. Shaffer
Imprint
San Francisco : Morgan Kaufmann, c2001
Descript
xxi, 287 p
CONTENT
Part 1: Foundations: concepts and business models -- Background, terminology, opportunity, and challenges -- Business-to-consumer data warehousing -- Data warehousing for consumer-to-consumer and consumer-to-business models -- Business-to-business data warehousing -- e-Government and data warehousing -- Business-to-employee models and data warehousing -- Part 2: Building blocks, challenges, and solutions -- Core technologies and building blocks -- Products for e-Commerce intelligence -- Data quality and integrity issues -- Information privacy and systems security issues for e-Commerce environments -- Solutions architecture case study