Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole

Author	Donaldson, Bill
Title	Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole
Imprint	West Sussex : Wiley, c2002
Descript	xiii, 288 p

CONTENT

Introduction to strategic market relationships -- Relationships are strategic -- Relationship-based theories -- Relationship planning -- Networks -- Relationship classification and development -- The 5-s framework of relationship management implementation -- Customer relationship management -- E-relationships -- Innovation and strategic market relationships -- Relationship internationalisation -- Relationship performance -- Strategic market relationships : conclusions and further reflections

Relationship marketing Strategic alliances (Business) Business networks Industrial management

LOCATION	CALL#	STATUS
Sasin Library	658.812 D676S 2002	CHECK SHELVES

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