AuthorDonaldson, Bill
TitleStrategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole
Imprint West Sussex : Wiley, c2002
Descript xiii, 288 p

CONTENT

Introduction to strategic market relationships -- Relationships are strategic -- Relationship-based theories -- Relationship planning -- Networks -- Relationship classification and development -- The 5-s framework of relationship management implementation -- Customer relationship management -- E-relationships -- Innovation and strategic market relationships -- Relationship internationalisation -- Relationship performance -- Strategic market relationships : conclusions and further reflections


SUBJECT

  1. Relationship marketing
  2. Strategic alliances (Business)
  3. Business networks
  4. Industrial management

LOCATIONCALL#STATUS
Sasin Library658.812 D676S 2002 CHECK SHELVES