Author | Donaldson, Bill |
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Title | Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole |
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Imprint |
West Sussex : Wiley, c2002 |
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Descript |
xiii, 288 p |
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CONTENT
Introduction to strategic market relationships -- Relationships are strategic -- Relationship-based theories -- Relationship planning -- Networks -- Relationship classification and development -- The 5-s framework of relationship management implementation -- Customer relationship management -- E-relationships -- Innovation and strategic market relationships -- Relationship internationalisation -- Relationship performance -- Strategic market relationships : conclusions and further reflections
SUBJECT
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Relationship marketing
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Strategic alliances (Business)
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Business networks
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Industrial management
LOCATION | CALL# | STATUS |
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Sasin Library | 658.812 D676S 2002 |
CHECK SHELVES
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