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AuthorDonaldson, Bill
TitleStrategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole
Imprint West Sussex : Wiley, c2002
Descript xiii, 288 p


Introduction to strategic market relationships -- Relationships are strategic -- Relationship-based theories -- Relationship planning -- Networks -- Relationship classification and development -- The 5-s framework of relationship management implementation -- Customer relationship management -- E-relationships -- Innovation and strategic market relationships -- Relationship internationalisation -- Relationship performance -- Strategic market relationships : conclusions and further reflections

Relationship marketing Strategic alliances (Business) Business networks Industrial management

Sasin Library658.812 D676S 2002CHECK SHELVES

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