Overview and history: Understanding media effects -- Media effects: a historical perspective -- History of the scientific study of media effects -- Theory and concepts: Social cognitive theory -- Priming effects -- Cultivation -- Diffusion of innovations -- Uses and gratifications -- Agenda setting -- Persuasion -- Key areas of research: Effects of media violence -- Media effects from sexual content -- Reactions to disturbing or frightening media content -- News effects -- Communication campaign effects -- Media effects on health -- Advertising effects -- Mass-mediated political communication effects -- The effects of minority portrayals -- Media entertainment effects -- New communication technologies

1. Mass Media -- United States -- Psychological Aspects
2. Mass Media -- Social Aspects -- United States
3. Mass Media -- Political Aspects -- United States
4. Mass Media -- United States -- Influence