Overview and history: Understanding media effects -- Media effects: a historical perspective -- History of the scientific study of media effects -- Theory and concepts: Social cognitive theory -- Priming effects -- Cultivation -- Diffusion of innovations -- Uses and gratifications -- Agenda setting -- Persuasion -- Key areas of research: Effects of media violence -- Media effects from sexual content -- Reactions to disturbing or frightening media content -- News effects -- Communication campaign effects -- Media effects on health -- Advertising effects -- Mass-mediated political communication effects -- The effects of minority portrayals -- Media entertainment effects -- New communication technologies

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