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AuthorBryant, Jennings
TitleFundamentals of media effects / Jennings Bryant and Susan Thompson
Imprint Boston : McGraw Hill, 2002
Edition 1st ed
Descript xix, 395 p. : ill.; 24 cm

CONTENT

Overview and history: Understanding media effects -- Media effects: a historical perspective -- History of the scientific study of media effects -- Theory and concepts: Social cognitive theory -- Priming effects -- Cultivation -- Diffusion of innovations -- Uses and gratifications -- Agenda setting -- Persuasion -- Key areas of research: Effects of media violence -- Media effects from sexual content -- Reactions to disturbing or frightening media content -- News effects -- Communication campaign effects -- Media effects on health -- Advertising effects -- Mass-mediated political communication effects -- The effects of minority portrayals -- Media entertainment effects -- New communication technologies


Mass Media -- United States -- Psychological Aspects Mass Media -- Social Aspects -- United States Mass Media -- Political Aspects -- United States Mass Media -- United States -- Influence

LOCATIONCALL#STATUS
Communication Arts Library302.23 B915F 2002CHECK SHELVES

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