E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

Author	Laudon, Kenneth C., 1944-
Title	E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Imprint	Boston : Addison Wesley, c2002
Descript	xxxv, 762 p. : col. ill

CONTENT

The revolution is just beginning -- E-commerce business models and concepts -- The internet and World Wide Web: E-commerce infrastructure -- Building an E-commerce Web site -- E-commerce marketing and communications

Electronic commerce Internet marketing Information technology

LOCATION	CALL#	STATUS
Chula Business School Library	658.84 L372E 2002	CHECK SHELVES
Chula Business School Library	658.84 L372E 2002	CHECK SHELVES
Sasin Library	658.84 L372E 2001	CHECK SHELVES
Chula Business School Library	658.84 L372E 2002	CHECK SHELVES

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