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AuthorLaudon, Kenneth C., 1944-
TitleE-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Imprint Boston : Addison Wesley, c2002
Descript xxxv, 762 p. : col. ill

CONTENT

The revolution is just beginning -- E-commerce business models and concepts -- The internet and World Wide Web: E-commerce infrastructure -- Building an E-commerce Web site -- E-commerce marketing and communications


Electronic commerce Internet marketing Information technology

LOCATIONCALL#STATUS
Chula Business School Library658.84 L372E 2002CHECK SHELVES
Chula Business School Library658.84 L372E 2002CHECK SHELVES
Sasin Library658.84 L372E 2001CHECK SHELVES
Chula Business School Library658.84 L372E 2002CHECK SHELVES

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