E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Imprint
Boston : Addison Wesley, c2002
Descript
xxxv, 762 p. : col. ill
CONTENT
The revolution is just beginning -- E-commerce business models and concepts -- The internet and World Wide Web: E-commerce infrastructure -- Building an E-commerce Web site -- E-commerce marketing and communications