AuthorLaudon, Kenneth C., 1944-
TitleE-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver
Imprint Boston : Addison Wesley, c2002
Descript xxxv, 762 p. : col. ill

CONTENT

The revolution is just beginning -- E-commerce business models and concepts -- The internet and World Wide Web: E-commerce infrastructure -- Building an E-commerce Web site -- E-commerce marketing and communications


SUBJECT

  1. Electronic commerce
  2. Internet marketing
  3. Information technology

LOCATIONCALL#STATUS
Chula Business School Library658.84 L372E 2002 CHECK SHELVES
Chula Business School Library658.84 L372E 2002 CHECK SHELVES
Sasin Library658.84 L372E 2001 CHECK SHELVES
Chula Business School Library658.84 L372E 2002 CHECK SHELVES