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AuthorOliver, Sandra
TitlePublic relations strategy / Sandra Oliver
Imprint London : Kogan Page, 2001
Descript xv, 128 p. ; 24 cm


Not 'just' PR: public relations strategy in a management context -- Place of the boardd: public relations strategy in a professional context -- Image in a 'celebrity' society: public relations strategy as integrated communication -- Employees as ambassdors: public relations strategy in an HR context -- Beyond 'customer is king': public relations strategy in a marketing context -- Time, talent and creativity: public relations strategy in a multimedia context

Public Relations Strategic planning

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