| Author | Oliver, Sandra |
|---|---|
| Title | Public relations strategy / Sandra Oliver |
| Imprint | London : Kogan Page, 2001 |
| Descript | xv, 128 p. ; 24 cm |
Not 'just' PR: public relations strategy in a management context -- Place of the boardd: public relations strategy in a professional context -- Image in a 'celebrity' society: public relations strategy as integrated communication -- Employees as ambassdors: public relations strategy in an HR context -- Beyond 'customer is king': public relations strategy in a marketing context -- Time, talent and creativity: public relations strategy in a multimedia context
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 659.2 O48P | CHECK SHELVES |
| Sasin Library | 659.2 O48P 2001 | CHECK SHELVES |
| Communication Arts Library | 659.2 O48P 2005 | CHECK SHELVES |
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