Annual Member
| Author | Gordon, Ian H |
|---|---|
| Title | Competitor targeting : winning the battle for market and customer share / Ian H. Gordon |
| Imprint | Ontario : Wiley, c2002 |
| Descript | xxiv, 381 p |
The new marketplace -- The competitive imperative -- The new competition -- Planning competitor targeting -- Competitive intelligence -- Competitor targeting strategies -- Turning competitors into losers -- Competition and collaboration -- Competing for tomorrow's customers
| LOCATION | CALL# | STATUS |
|---|---|---|
| Sasin Library | 658.835 G662C 2002 | CHECK SHELVES |
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