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AuthorGordon, Ian H
TitleCompetitor targeting : winning the battle for market and customer share / Ian H. Gordon
Imprint Ontario : Wiley, c2002
Descript xxiv, 381 p

CONTENT

The new marketplace -- The competitive imperative -- The new competition -- Planning competitor targeting -- Competitive intelligence -- Competitor targeting strategies -- Turning competitors into losers -- Competition and collaboration -- Competing for tomorrow's customers


Competition Business intelligence Market share

LOCATIONCALL#STATUS
Sasin Library658.835 G662C 2002CHECK SHELVES

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