Strategy is destiny : how strategy-making shapes a company's future / Robert A. Burgelman
Imprint
New York : Free Press, c2002
Descript
xxi, 436 p
CONTENT
An evolutionary perspective on strategy-making -- Intel the memory company -- Intel the microprocessor company -- Intel the Internet building block company -- Implications for strategic leadership
SUBJECT
Intel Corporation -- Management
Semiconductor industry -- United States -- Management -- Case studies
Computer industry -- United States -- Management -- Case studies
Technological innovations -- Management -- Case studies