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AuthorSolomon, Michael R
TitleConsumer behavior : buying, having, and being / Michael R. Solomon
Imprint Upper Saddle River, N.J. : Prentice Hall International, c2002
Edition 5th ed
Descript xvii, 549 p. : col. ill. ; 25 cm

CONTENT

Section 1: Consumers in the marketplace -- An introduction to consumer behavior -- Section 2: Consumers as individuals -- Perception -- Learning and memory -- Motivation and values -- The self -- Personality and lifestyles -- Attitudes -- Attitude change and interatice communications -- Section 3: Consumers as decision makers -- Individual decision making -- Buying and disposing -- Group influence and opinion leaership -- Organizational and household decision making -- Section 4: Consumers and subcultures -- Income and social class -- Ethnic, racial, and religious subcultures -- Age subcultures -- Section 5: Consumers and culture -- Cultural influences on consumer behavior -- The creation and diffusion of consumer culture


Consumer behavior

LOCATIONCALL#STATUS
Sasin Library658.8342 S689C 2002CHECK SHELVES
Chula Business School Library658.8342 S689C 2002CHECK SHELVES
Chula Business School Library658.8342 S689C 2002CHECK SHELVES
Communication Arts Library658.8342 S689C 2002CHECK SHELVES

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