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AuthorCoke, Al
TitleSeven steps to a successful business plan / Al Coke
Imprint New York : AMACOM, c2002
Descript xxxv, 428 p


How to create a compelling company story that inspires employess to excel -- The practical guidelines for building a business plan in five pages -- Strategic planning: the five critical considerations that can help your plan succeed -- Vision and mission: the two key anchors that add passion and purpose to your story -- Strategic goals, objectives, and tasks: how to set them and then make them happen -- The six driving forces that affect your business plan-and how to focus on the best one for your company's needs -- Corporate culture: the four ingredients that are crucial to your company's success -- How to build a one-year operational plan that improves performance -- Structuring your story: how to develop an organizational plan -- Pulling it all together: the resources plan -- Contingency planning: how to prepare for the unexpected -- Implementing and sustaining your business plan

Business planning Strategic planning Success in business

Chula Business School Library658.4012 C682S 2002CHECK SHELVES

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