Annual Member
| Author | Daly, John L |
|---|---|
| Title | Pricing for profitability : activity-based pricing for competitive advantage / John L. Daly |
| Imprint | New York : John Wiley & Sons, c2002 |
| Descript | xiv, 271 p |
Pricing for profitability -- Economics and demand -- Competitive strategy and pricing -- Understanding pricing strategy -- Costs -- Activity-based costing -- Activity-based pricing -- Activity-based pricing models -- Influence of capacity utilization -- Target pricing -- Price negotiations -- Conclusions and summary
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.816 D153P 2002 | CHECK SHELVES |
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