Pricing for profitability : activity-based pricing for competitive advantage / John L. Daly

Author	Daly, John L
Title	Pricing for profitability : activity-based pricing for competitive advantage / John L. Daly
Imprint	New York : John Wiley & Sons, c2002
Descript	xiv, 271 p

CONTENT

Pricing for profitability -- Economics and demand -- Competitive strategy and pricing -- Understanding pricing strategy -- Costs -- Activity-based costing -- Activity-based pricing -- Activity-based pricing models -- Influence of capacity utilization -- Target pricing -- Price negotiations -- Conclusions and summary

Activity-based costing Managerial accounting Cost accounting Pricing

LOCATION	CALL#	STATUS
Chula Business School Library	658.816 D153P 2002	CHECK SHELVES

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