Title | Brands : visions and values / edited by John Goodchild and Clive Callow |
---|---|
Imprint | Chichester : John Wiley & Son, c2001 |
Descript | ix, 161 p |
The role of brand in business -- Accounting for intangible assets -- Internet branding
LOCATION | CALL# | STATUS |
---|---|---|
Chula Business School Library | 658.827 B821 2001 | CHECK SHELVES |