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TitleBrands : visions and values / edited by John Goodchild and Clive Callow
Imprint Chichester : John Wiley & Son, c2001
Descript ix, 161 p

CONTENT

The role of brand in business -- Accounting for intangible assets -- Internet branding


Brand name products -- Valuation -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.827 B821 2001CHECK SHELVES

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