TitleBrands : visions and values / edited by John Goodchild and Clive Callow
Imprint Chichester : John Wiley & Son, c2001
Descript ix, 161 p

CONTENT

The role of brand in business -- Accounting for intangible assets -- Internet branding


SUBJECT

  1. Brand name products -- Valuation -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.827 B821 2001 CHECK SHELVES