ความสัมพันธ์ระหว่างลักษณะองค์กร ความรู้เรื่องส่วนประสมการตลาดบริการสมรรถนะด้านการจัดการกับ การจัดการบริการพยาบาลตามแนวคิดส่วนประสมการตลาดบริการของพยาบาลหัวหน้าหอผู้ป่วยโรงพยาบาลเอกชน / รัชดา ประคองสาย= Relationships between organizational characteristics, service marketing mix knowledge, management competence, and nursing service management service marketing mix concepts of head nurses, private hosptals / Ratchada Prakongsai
The purposes of this research were to study the relationships between organizational characteristics, service marketing mix knowledge, management competency, and nursing service management service marketing mix concepts of head nurses, private hospitals. The sample of 356 head nurses in private hospitals were selected by multi stage technique. The research instruments were a set of test of service marketing mix knowledge, 2 set questionnaires of management competency and nursing service management based on service marketing mix concepts. The instruments were tested for content validity. By using the Cronbach Alpha Coefficient, the reliability were .71, .94 and .89 respectively. Mean, Standard Deviation, t - test and Pearson's Product Moment Correlation Coefficient were used for data analysis. The major findings were as follows : 1. The head nurses had service marketing mix knowledge and nursing service management based on service marketing mix concepts in middle level, and a high level of management competency. 2. There were statistically significant difference at the .05 level of the nursing service management service marketing mix concepts of head nurses as classified by types of hospitals and the marketing policy of the hospitals. (t = 7.5 and 3.79) 3. The Pearson's Product Moment Correlation Coefficient test revealed managementcompetency was positive and significantly related at the middle level to the nursing service management based on service marketing mix concepts, at the .05 level. (r =.34).
