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TitleStrategies for e-business success / Erik Brynjolfsson, Glen L. Urban, editors
Imprint San Francisco, Calif. : Jossey-Bass, c2001
Descript xii, 334 p

CONTENT

Finding sustainable profitability in electronic commerce -- Making business sense of the E-opportunity -- Profit and the Internet: seven misconceptions -- Five steps to a dot-com strategy: how to find your footing on the Web -- Pathways to E-Business leadership: getting from bricks to clicks -- The past and future of competitive advantage -- Placing trust at the center of your Internet strategy -- How do they know their customers so well? -- Building stronger brands through on-line communities -- Four smart ways to run on-line communities -- Product-development practices that work: how Internet companies build software -- What makes a virtual organization work?


Electronic commerce Internet marketing

LOCATIONCALL#STATUS
Sasin Library658.84 S898 2001CHECK SHELVES

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