M-Business : the race to mobility / Ravi Kalakota, Marcia Robinson
Imprint
New York : McGraw-Hill, c2002
Descript
xii, 302 p
CONTENT
Structural migration : from E-Business to M-Business -- Trends shaping the mobile economy -- The M-Business landscape -- Breakthrough platform strategies -- Mobile application infrastructure -- New Innovation opportunities: mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus: the next generation of business-to-employee applications -- The art of mobile strategy