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AuthorKalakota, Ravi
TitleM-Business : the race to mobility / Ravi Kalakota, Marcia Robinson
Imprint New York : McGraw-Hill, c2002
Descript xii, 302 p

CONTENT

Structural migration : from E-Business to M-Business -- Trends shaping the mobile economy -- The M-Business landscape -- Breakthrough platform strategies -- Mobile application infrastructure -- New Innovation opportunities: mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus: the next generation of business-to-employee applications -- The art of mobile strategy


Electronic commerce Internet Mobile communication systems

LOCATIONCALL#STATUS
Sasin Library658.84 K14M 2002CHECK SHELVES

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