Author | Kalakota, Ravi |
---|---|
Title | M-Business : the race to mobility / Ravi Kalakota, Marcia Robinson |
Imprint | New York : McGraw-Hill, c2002 |
Descript | xii, 302 p |
Structural migration : from E-Business to M-Business -- Trends shaping the mobile economy -- The M-Business landscape -- Breakthrough platform strategies -- Mobile application infrastructure -- New Innovation opportunities: mobile portals -- Satisfying the mobile customer -- Supply chain focus -- Operational focus: the next generation of business-to-employee applications -- The art of mobile strategy
LOCATION | CALL# | STATUS |
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Sasin Library | 658.84 K14M 2002 | CHECK SHELVES |
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