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AuthorHill, Sam
TitleThe infinite asset : managing brands to build new value / Sam Hill, Chris Lederer
Imprint Boston, Mass. : Harvard Business School Press, c2001
Descript xii, 238 p

CONTENT

Part 1: Understanding the brand portfolio -- Part 2: Optimizing the brand portfolio -- Part 3: Implementing brand portfolio management


Brand name products -- Management Brand name products -- Management -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.827 H648I 2001CHECK SHELVES
Sasin Library658.827 H648I 2001CHECK SHELVES

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