Annual Member
| Author | Hill, Sam |
|---|---|
| Title | The infinite asset : managing brands to build new value / Sam Hill, Chris Lederer |
| Imprint | Boston, Mass. : Harvard Business School Press, c2001 |
| Descript | xii, 238 p |
Part 1: Understanding the brand portfolio -- Part 2: Optimizing the brand portfolio -- Part 3: Implementing brand portfolio management
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.827 H648I 2001 | CHECK SHELVES |
| Sasin Library | 658.827 H648I 2001 | CHECK SHELVES |
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