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AuthorBradley, Frank
TitleInternational marketing strategy / Frank Bradley
Imprint London : Prentice Hall Europe, 1998
Edition 3rd ed
Descript xxvi, 574 p.; 24 cm

CONTENT

Part I: The decision to internationalize -- Part II: Analysis of the international marketint environment -- Part III: How the firm enters international markets -- Part IV: The international marketing programme -- Part V: Implementing the international marketing programme


Export marketing -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.848 B811I 1998CHECK SHELVES

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