Annual Member
| Author | Bradley, Frank |
|---|---|
| Title | International marketing strategy / Frank Bradley |
| Imprint | London : Prentice Hall Europe, 1998 |
| Edition | 3rd ed |
| Descript | xxvi, 574 p.; 24 cm |
Part I: The decision to internationalize -- Part II: Analysis of the international marketint environment -- Part III: How the firm enters international markets -- Part IV: The international marketing programme -- Part V: Implementing the international marketing programme
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.848 B811I 1998 | CHECK SHELVES |
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