Creating Knowledge: Organizing Knowledge ; SECI, Ba and Leadership: a Unified Model of Dynamic Knowlwdge Creation ; Bridging Epistemologies: the Generative Dance between Organizational Knowledge and Organizational Knowing -- Resources and Capabilities: Strategic Thinking and Knowledge Management ; Conceptualizing Knowledge Used in Innovation: a Second Look at the Science-Technology Distinction and Industrial Innovation ; What is Brand Equity Anyway, and How Do You Measure It? ; Shifting Perspectives on Organizational Memory: from Storage to Active Remembering -- Communicating and Sharing Knowledge: Communication Perspectives ; Divided by a Common Language: Diversity and Deception in the World a Global Marketing ; New Language Lab-Parts 1 and 2 ; Learning Organization ; Intel Corporation (UK) Ltd: 10 Critical Success Factors for Notes Adoption ; Organizing in the Knowledge Age: Anticipating the Cellular Form -- Knowledge, Innovation and Human Resources: Brainpower ; Linking Competitive Strategies with Human Resource ; Managing Professional Intellect: Making the Most of the Best ; HR and Organizational Structures ; Quo Vadis Nunc: Where Does an Innovative Company Go Next? ; Conclusion: Managing Knowledge in a Global Context

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