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AuthorMazzarol, Tim, 1957-
TitleThe global market for higher education : sustainable competitive strategies for the new millennium / Tim Mazzarol, Geoffrey Norman Soutar
Imprint Cheltenham, UK : Edward Elgar, c2001
Descript vii, 200 p. ; 24 cm

CONTENT

Education as a Marketable Service -- Facing the Next Millennium -- What Brings Success? -- Student's Perspective -- Developing a Sustainable Competitive Advantage -- Global Marketing of Education Services -- Model of Competitive Advantage for Education Services -- Implications of the Model -- Developing Sustainable Strategies -- Policy Prescriptions for Global Education


Education Higher -- Economic aspects

LOCATIONCALL#STATUS
Central Library (5th Floor)338.43378 M477GCHECK SHELVES

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