The global market for higher education : sustainable competitive strategies for the new millennium / Tim Mazzarol, Geoffrey Norman Soutar

Author	Mazzarol, Tim, 1957-
Title	The global market for higher education : sustainable competitive strategies for the new millennium / Tim Mazzarol, Geoffrey Norman Soutar
Imprint	Cheltenham, UK : Edward Elgar, c2001
Descript	vii, 200 p. ; 24 cm

CONTENT

Education as a Marketable Service -- Facing the Next Millennium -- What Brings Success? -- Student's Perspective -- Developing a Sustainable Competitive Advantage -- Global Marketing of Education Services -- Model of Competitive Advantage for Education Services -- Implications of the Model -- Developing Sustainable Strategies -- Policy Prescriptions for Global Education

Education Higher -- Economic aspects

LOCATION	CALL#	STATUS
Central Library (5th Floor)	338.43378 M477G	CHECK SHELVES

Chulalinet's Book Delivery Request