Annual Member
| Author | Mazzarol, Tim, 1957- |
|---|---|
| Title | The global market for higher education : sustainable competitive strategies for the new millennium / Tim Mazzarol, Geoffrey Norman Soutar |
| Imprint | Cheltenham, UK : Edward Elgar, c2001 |
| Descript | vii, 200 p. ; 24 cm |
Education as a Marketable Service -- Facing the Next Millennium -- What Brings Success? -- Student's Perspective -- Developing a Sustainable Competitive Advantage -- Global Marketing of Education Services -- Model of Competitive Advantage for Education Services -- Implications of the Model -- Developing Sustainable Strategies -- Policy Prescriptions for Global Education
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (5th Floor) | 338.43378 M477G | CHECK SHELVES |
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