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AuthorDyche, Jill
TitleThe CRM handbook : a business guide customer relationship management / Jill Dyche
Imprint Boston : Addison-Wesley, 2002
Descript xxiv, 307 p. : ill.; 24 cm

CONTENT

CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Planning your CRM Program -- Choosing your CRM tool -- Managing your CRM project -- Your CRM future


Customer relations -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.812 D994C 2002CHECK SHELVES
Communication Arts Library658.812 D994C 2002CHECK SHELVES

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