AuthorDyche, Jill
TitleThe CRM handbook : a business guide customer relationship management / Jill Dyche
Imprint Boston : Addison-Wesley, 2002
Descript xxiv, 307 p. : ill.; 24 cm

CONTENT

CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Planning your CRM Program -- Choosing your CRM tool -- Managing your CRM project -- Your CRM future


SUBJECT

  1. Customer relations -- Management

LOCATIONCALL#STATUS
Chula Business School Library658.812 D994C 2002 CHECK SHELVES
Communication Arts Library658.812 D994C 2002 CHECK SHELVES