Annual Member
| Author | Dyche, Jill |
|---|---|
| Title | The CRM handbook : a business guide customer relationship management / Jill Dyche |
| Imprint | Boston : Addison-Wesley, 2002 |
| Descript | xxiv, 307 p. : ill.; 24 cm |
CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Planning your CRM Program -- Choosing your CRM tool -- Managing your CRM project -- Your CRM future
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.812 D994C 2002 | CHECK SHELVES |
| Communication Arts Library | 658.812 D994C 2002 | CHECK SHELVES |
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