Author | Dyche, Jill |
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Title | The CRM handbook : a business guide customer relationship management / Jill Dyche |
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Imprint |
Boston : Addison-Wesley, 2002 |
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Descript |
xxiv, 307 p. : ill.; 24 cm |
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CONTENT
CRM in marketing -- CRM and customer service -- Sales force automation -- CRM in e-business -- Analytical CRM -- Planning your CRM Program -- Choosing your CRM tool -- Managing your CRM project -- Your CRM future
SUBJECT
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Customer relations -- Management
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.812 D994C 2002 |
CHECK SHELVES
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Communication Arts Library | 658.812 D994C 2002 |
CHECK SHELVES
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