24/7 innovation : a blueprint for surviving and thriving in an age of change / Stephen M. Shapiro
Imprint
New York : McGraw-Hill, 2002
Descript
x, 294 p. : ill. : 24 cm
CONTENT
Innovation for competitive advantage -- Process-enabled innovation -- Creating a culture of innovation -- Customer strategies -- Technology and innovation -- Innovation through measurement -- Targeting innovation -- Simulating new models -- Getting there -- Epilogue: looking to the future -- Tale of four companies -- Innovation capability maturity -- Applying the seven Rs -- Innovation diagnostic