Author | Shapiro, Stephen M |
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Title | 24/7 innovation : a blueprint for surviving and thriving in an age of change / Stephen M. Shapiro |
Imprint | New York : McGraw-Hill, 2002 |
Descript | x, 294 p. : ill. : 24 cm |
Innovation for competitive advantage -- Process-enabled innovation -- Creating a culture of innovation -- Customer strategies -- Technology and innovation -- Innovation through measurement -- Targeting innovation -- Simulating new models -- Getting there -- Epilogue: looking to the future -- Tale of four companies -- Innovation capability maturity -- Applying the seven Rs -- Innovation diagnostic
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