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AuthorShapiro, Stephen M
Title24/7 innovation : a blueprint for surviving and thriving in an age of change / Stephen M. Shapiro
Imprint New York : McGraw-Hill, 2002
Descript x, 294 p. : ill. : 24 cm

CONTENT

Innovation for competitive advantage -- Process-enabled innovation -- Creating a culture of innovation -- Customer strategies -- Technology and innovation -- Innovation through measurement -- Targeting innovation -- Simulating new models -- Getting there -- Epilogue: looking to the future -- Tale of four companies -- Innovation capability maturity -- Applying the seven Rs -- Innovation diagnostic


Organizational change Organizational change -- Management Organizational effectivess Creative ability in business

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