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AuthorMorgan, Nigel
TitleAdvertising in tourism and leisure / Nigel Morgan and Annette Pritchard
Imprint Oxford : Butterworth-Heinemann, c2000
Descript 346 p. ; 24 cm

CONTENT

Part 1: Advertising creation -- Part 2: Advertising challenges -- Part 3: Advertising brands -- Part 4: Advertising futures


Tourism -- Advertising

LOCATIONCALL#STATUS
Chula Business School Library659.1 M849A 2000CHECK SHELVES

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