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AuthorReichheld, Frederick F
TitleLoyalty rules! : how today's leaders build lasting relationships / Frederick R. Reichheld
Imprint Boston, Mass. : Harvard Business School Press, 2001
Descript xiii, 213 p. ; 24 cm

CONTENT

Timeless principles -- Loyalty leadership: putting principles into practice -- Play to win/win: profiting at your partner's expense is a shortcut to a dead end -- Be picky: membership is a privilege -- Keep its simple: complexity is the the enemy of speed and flexibility -- Reward the right results: worthy partners deserve worthy goals -- Listen hard, talk straight: long-term relationships require honest, two-way communication and learning -- Preach what you practice: actions of ten speak louder than words, but together they are unbeatable


Customer loyalty Customer relations Employee loyalty Leadership

LOCATIONCALL#STATUS
Central Library (4th Floor)658.812 R349LCHECK SHELVES
Chula Business School Library658.812 R349L 2001CHECK SHELVES
Sasin Library658.812 R349L 2001DUE 01-03-21

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