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AuthorReichheld, Frederick F
TitleLoyalty rules! : how today's leaders build lasting relationships / Frederick R. Reichheld
Imprint Boston, Mass. : Harvard Business School Press, 2001
Descript xiii, 213 p. ; 24 cm


Timeless principles -- Loyalty leadership: putting principles into practice -- Play to win/win: profiting at your partner's expense is a shortcut to a dead end -- Be picky: membership is a privilege -- Keep its simple: complexity is the the enemy of speed and flexibility -- Reward the right results: worthy partners deserve worthy goals -- Listen hard, talk straight: long-term relationships require honest, two-way communication and learning -- Preach what you practice: actions of ten speak louder than words, but together they are unbeatable

Customer loyalty Customer relations Employee loyalty Leadership

Central Library (4th Floor)658.812 R349LCHECK SHELVES
Chula Business School Library658.812 R349L 2001CHECK SHELVES
Sasin Library658.812 R349L 2001DUE 01-03-21

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