Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

AuthorPelton, Lou E
TitleMarketing channels : a relationship management approach / Lou E. Pelton, David Strutton and James R. Lumpkin
Imprint Boston, Mass. : McGraw-Hill/Irwin, c2002
Edition 2nd ed
Descript xxvi, 514 p

CONTENT

Part 1: Marketing channels framework -- Marketing channels: information-driven, customer-steered -- Channel roles in a virtual marketplace -- Attaining competitive advantage through channel design -- Marketing mix and relationship marketing -- Part 2: Channel exosystems -- Managing uncertainty in the channel environment -- Channel relationships in the global village -- Legal and ethical imperatives in channel relationships -- Part 3: Channel microsystems -- Conflict resolution strategies -- Information systems and relational logistics -- Developing positive channel relationships -- Part 4: Channel mesosystem -- Transaction costs and vertical marketing systems nchising in the global economy -- Developing long-term value -- Strategic partnering agreements


Marketing channels Relationship marketing

LOCATIONCALL#STATUS
Language Institute Library658.84 P393MSTAFF ONLY
Sasin Library658.84 P393M 2002CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram