Part 1: Marketing channels framework -- Marketing channels: information-driven, customer-steered -- Channel roles in a virtual marketplace -- Attaining competitive advantage through channel design -- Marketing mix and relationship marketing -- Part 2: Channel exosystems -- Managing uncertainty in the channel environment -- Channel relationships in the global village -- Legal and ethical imperatives in channel relationships -- Part 3: Channel microsystems -- Conflict resolution strategies -- Information systems and relational logistics -- Developing positive channel relationships -- Part 4: Channel mesosystem -- Transaction costs and vertical marketing systems nchising in the global economy -- Developing long-term value -- Strategic partnering agreements

1. Marketing channels
2. Relationship marketing